MINGGU 5 | PRINCIPLE OF DESIGN

BASIC MULTIMEDIA DESIGN PRINCIPLE

Antara "Principles of Design" yang biasa di guna pakai dalam Multimedia Design adalah seperti berikut :

1. Balance
2. Proximity
3. Allignment
4. Repetition
5. Contrast
6. Space
7. Unity
8. Emphasis

Unity

• The state of forming of complete and pleasing whole
• Help create a consistent brand
• Forms a connection between elements
• A harmony of all the parts
• Users will perceive them as one, not as a group

Factors of unity

1. COLOUR : Stick to a colour scheme
2. REPPETITION : Repetition of colour, shape, texture or object
3. ALLIGNMENT : Line up photographs and texts with the same gridlines
4. PROXIMITY : Group object closely to form a pattern
5. CONSISTENCY : Type of fonts, styles and sizes
6. VISUAL DIRECTION : Influence users to move on to another element naturally
7. CONTINUITY : Continuation of line, edge or direction from one area to another

Example of unity

-Sticks to a colour scheme (Blue)

-Repetition of colour scheme in Facebook.com and Facebook log in screen

-Photograph and texts are allign with the same gridlines

-Type of font, sizes and styles are consistent

-Continuation of line, edge or direction

-Visual Direction - Encourage users to move one to another element naturally

Emphasis

• Help readers identify the relative importance of each element in a composition.
• Recognize the visual hierarchy within a design
• Visual hierarchy consists of:
1. a clear focal point, the most emphasized element, and
2. accents, elements of lesser importance than the focal point:
• Use emphasis effectively in a design by:
  • Making only one focal point
  • Clearly emphasizing the focal point
  • Emphasizing accents in ways that make the visual hierarchy clear.

How to create a focal point



Equal emphasis



Changing shape :
 The square become a focal point



Changing value :
 The darker value become a focal point because it has more visual weight

Changing size :
The larger shapes become a focal point

Changing position :
The triangle attract attention because it breaks the pattern of the shapes

Changing colour :
 The red shape become a focal point which attract attention

Leading element :
The eye is lead to the bottom shape which becomes a focal point

Combination :
Colour, value and position all work togeteher to create a clear focal point

 























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http://graphicdesign.spokanefalls.edu/tutorials/process/designprinciples/designprinciples.htm